01
GMs & Owners
A clear view of who's actually ready — not who's just completed the course, or assumed to be.
Practice and coaching for hotel teams
Make room to practise.
Let frontline teams rehearse real guest moments. Give managers a clearer signal for what to coach next.
Built for the people developing your people
02
HR & L&D Leaders
Real visibility into behavioural skill in F&B and Front Office — showing where teams are strong and where training investment is actually needed.
03
Department Managers
A consistent coaching signal instead of gut feel — helping managers get their team up to speed more quickly, even if they've never been trained to coach.
Why Shomra
Hospitality has a visibility problem, not just a training problem.
Course completion tells you who finished.
It doesn't show who's ready for a real guest on shift.
16%
of organisations assess whether training changes behaviour on the job
That's the gap Shomra closes.
The business case
- More visibility.
- More relevant development.
- A clearer coaching routine, without assuming that course completion alone changes behaviour.
How it works
Practise before it counts. Coach what you see.
01
Practise real moments
Your F&B and Front Office teams practise real guest moments on their phone, before a shift starts or once it winds down.
02
Notice what happens
Managers capture what they see during a shift, in the moment.
03
Coach what's next
Alongside practice results, those observations show exactly where to coach next.
Where we start
F&B and Front Office
See how two of the busiest operational departments handle real guest moments.
See how it could work for your team →Our founder
Mary-Susan McLoughlin
Founder
From frontline service to enterprise-scale hiring.
Over 15 years in hospitality operations, recruitment and HR, Mary-Susan has worked across Ireland, France, Spain and Dubai. Her experience spans Four Seasons, IHG, Belmond, Essentialist, Dubai Holding and Jumeirah — from frontline operations to leading talent acquisition at scale and HR projects.
Nearly 1,000
new colleagues brought on board
Through large-scale recruitment programmes she led with her team at Jumeirah and Dubai Holding.
2024 Recognition: Mary-Susan named Talent Acquisition Person of the Year Hotelier Middle East Awards ↗
That blend of frontline and enterprise experience informs Shomra’s premise: hiring is only the start. Teams need realistic practice, meaningful feedback and managers who know where to coach.
“Hiring the right person is only half the job.”
For the people behind every guest experience
Make room to practise.
Tell us about your property, your teams, and the moments you want them to feel ready for.